MASTER
 
 

Increasing Sponsorship Revenue During Uncertain Times- May 16th Reston Loudoun Swap Event Featuring Lewis Flax, Flax Associates

By ASAE Reston-Loudoun Swap (other events)

Thursday, May 16 2024 4:00 PM 5:00 PM EDT
 
ABOUT ABOUT

By following a few simple steps and avoiding crucial mistakes, you can ensure that you are on the path to success.   

Your association has made major shifts over the last few years.  From live in-person events to virtual – and now back to in-person.  

Yet, you know that turning back the clock and setting up your sponsorships the way you previously did is no longer viable.

Savvy nonprofit executives realize that new approaches are now needed. So where do you turn and what will you do when recreating your sponsorship program?

Being able to secure sponsorship revenue now is even more critical for your organization. 


In this session, we'll review easy to follow tips for you to revitalize your sponsorship program including:

Specific steps for you to take to improve your sponsorship results.

Review how to approach your sponsors to re-imagine your sponsorship program.

Understand the three sponsorship levels (hint: they are not gold, silver, and bronze) and how to move to the next level.

You’ll be surprised at how quickly a few changes can help raise additional revenue!

Agenda:

4:00pm Welcome and introduction

4:05-4:25 Presentation

4:25-4:45 Breakout discussions

4:45-4:55 Share breakout takeaways

5:00pm Wrap up

Lewis Flax Bio

Lewis Flax specializes in assisting associations generate additional income. His hands-on approach has helped numerous organizations implement strategies and tactics to increase sponsorship, partnership, and other non-dues revenue. His firm, Flax Associates, established in 2008, serves as a partner in driving revenue and results.   

Lewis understands the challenges associations face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive.  Previously, Lewis served as a Vice President for IEG (a sponsorship consulting firm) and served on the leadership team at Financial Executives International (FEI).

He is a certified instructor for Dale Carnegie Training (Winning with Relationship Selling), an AFP (Association of Fundraising Professionals) Master Trainer, and regularly leads sponsorship training sessions.